Words are making the news again–this time, the list of seven words that the Centers for Disease Control has been told may make the Center’s research proposals less likely to be approved by the government’s budgeting agencies and which should be avoided in reports to Congress.
Futurism and The Washington Post reported on the purported ban, and a CDC official responded to clarify that the words’ negative connotations were discussed as “part of a suggestion to use words and phrases that ‘might be more likely to win support for the CDC’s budget in the current Congress.’ The idea is that favorable word choice could help ease the budget’s passage through Congress.” Watch your words, scientists!
Words matter. Anyone who has ever written a grant proposal has first of all to learn the appropriate jargon and phrases that the funders expect. Job applicants need to suss out the keywords that a potential employer has submitted to its application software.
Then there are euphemisms–a pernicious variety of jargon that obscures, elides, or otherwise weakens meaning--misleading, mostly, euphemisms take the punch out of a sentence. I heard just this morning the term “fatals” in the description of a train accident: “There were three fatals and numerous injuries we haven’t yet accounted for,” said a safety official. Fatals used in this way is a “functional shift” (see Oxford blog). The adjective has become a noun, and the noun has become a euphemism for “deaths.”
Officials may rationalize that language used this way softens the blow somehow. I see it as another method of obfuscating fact and in particular, minimizing or hiding death. Deaths are too real, too weighty; the fact of death is a thing we would rather deny. Just as we might deny that there are vulnerable populations in our citizenry. Or that the scientific method requires evidence.